Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it matters, there’s disagreement on the details, and somebody usually storms ...

Advertiser Perceptions and eMarketer data show 82% of marketers and media agencies now buy audio programmatically, with ...

An estimated 40% of South Africa's digital programmatic advertising spend is either wasted, compromised or actively funding misinformation - a structural governance failure raising urgent concerns for ...

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Amazon Ads has donated a new agentic framework to IAB Tech Lab, the technical standards group for the advertising industry, designed to help demand-side platforms communicate bidding priorities to ...

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. Canadian DSP StackAdapt was one of seven buy-side partners ...

A step-by-step framework for testing Google Ads bid strategies that avoids data dilution, accounts for conversion lag, and ...

OpenAI officially launches self-serve ChatGPT ads with CPC bidding, conversion tracking, and expanded advertiser access ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Todd Bishop on Apr 14, 2026 at 9:01 ...

NEW YORK—The IAB has released new data showing record breaking levels of digital advertising, with particularly rapid growth in social media and digital video advertising in 2025. The newly released ...