The watch industry and luxury aficionados are in Geneva on Tuesday for the debut of Rolex’s new 2026 product lineup. With no new offerings — just updated styling and materials — many were left ...

Forbes contributors publish independent expert analyses and insights. Literary tracker of timepieces and luxury goods. This voice experience is generated by AI. Learn more. This voice experience is ...

It’s the watch world’s biggest day of the year: the start of Watches and Wonders. By far the industry’s biggest trade show, nearly every major watchmaker convenes in Geneva to unveil their slate of ...

Rolex celebrated 100 years of the Oyster at Watches and Wonders 2026, revealing a centenary model alongside new variants of Day-Date, Datejust, Daytona, Yacht-Master II and more. Rolex just revealed a ...

On Tuesday, April 14, most of the major players in the luxury watch industry will unveil their latest creations in Geneva at Watches and Wonders, the world’s largest and most influential watch show.

In the beginning, there was the Oyster. Before the diver, before the pilot's watch, before the dress watch as we understand it today, there was a revolutionary idea and a founder who believed that a ...

After a week of teasers and glimmers, Rolex has finally pulled back the curtain on its new models ahead of Watches and Wonders 2026. While a handful of releases were anticipated — including an updated ...

Wow. Rolex just took its most beloved and successful modern watch and slapped the grand dame of all dials on it, signifying the Crown’s continued interest in swimming upmarket with the Daytona. I ...

Rolex has unveiled its most significant collection in years. Seven new watches, including a centenary Oyster Perpetual, an all-new gold alloy, a reborn regatta chronograph, and a Daytona unlike any ...

Rolex has teased its launches for Watches and Wonders 2026. I think there could be an incredible piece launching. With Watches and Wonders 2026 set to kick off tomorrow, many will be trying to ...

This year, Rolex is celebrating 100 years of the Oyster, the watch—or watch case, to be more precise—that quietly remains the hub around which the brand’s line-up has revolved for a full century. That ...

The news comes as no surprise to those in the know. Five industry experts we interviewed ahead of Watches and Wonders predicted the Crown would nix the Pepsi. Speculation of a discontinuation has been ...