Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...

The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use cases analyzed by the IAB Tech Lab’s Privacy ...

In The Legend of Zelda: Breath of the Wild, the Akkala Ancient Tech Lab is important for those seeking powerful weaponry. Built from an old lighthouse by Robbie, a Sheikah researcher, the lab ...

Twelve sensors are attached to Austin Riley’s body, from his knuckles to his heels, his head to his toes. The Braves third baseman looks more like a cyborg, something out of a Terminator movie. And ...

Tools to measure passenger load on trains and buses, or catch fare evaders, are the kinds of technology the Transit Tech Lab in New York City is looking for in its next competition. For the seventh ...

STATEN ISLAND, N.Y. — Climate change is poised to pose stark challenges to New York City’s water and wastewater networks. Extreme weather threatens to overburden sewer systems in the coming years and ...

Over the course of eight weeks, beginning in May 2024, the startups worked with one or more of the participating transit agencies. The following test results highlight how their technologies can help ...

Kailua, HI – Normal Lab, a technology startup based in Kailua on Oahu, is making waves in the tech world with its innovative approach to hardware and climate-conscious design. Founded by two friends, ...