Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.
Progressive has launched a new brand extension that is unlike anything consumers have seen from the company before. The insurance company’s perky sales clerk, Flo, is missing from the spot. The effort ...
They are the money honeys of television commercials and are so familiar, that it’s almost as if they are part of the family. With her perky, girl-next-door look, Jan from Toyota — A.K.A. Laurel ...
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