Publishers are headed for a good year in programmatic advertising – at least those with tech stacks able to handle it, judging by 2024 Publishing Trends: Global Programmatic And Ad Revenue, a study by ...

The effective reach of ad buys on DSPs (demand-side platforms) has improved this year -- thanks to a reduction in the amount of MFA (made-for-advertising) sites bought -- but it still represents a ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

Brand safety and suitability, viewability and accurate measurement, and the deprecation of third-party cookies are among marketers’ chief concerns when it comes to programmatic advertising, according ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

NEW YORK, May 09, 2023 (GLOBE NEWSWIRE) -- Logiq, Inc. (LGIQ), a leading provider of digital consumer acquisition solutions, reported it is saving its digital advertising clients substantial sums of ...

In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...

Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...

In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...

In sync with its efforts to focus on out-of-home (OOH) advertising business, OUTFRONT Media Inc. OUT has announced the expansion of programmatic transit advertising in New York City's Metropolitan ...