As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

Advertiser Perceptions and eMarketer data show 82% of marketers and media agencies now buy audio programmatically, with ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...

The MENA digital ad market is growing fast, but most brands are still fishing in the same two ponds. Tom Cogan, programmatic ...

Paris, February 2 nd, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the global expansion of its pioneering programmatic Digital Out-of-Home ...

Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is ...

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, ...

Independent local news publisher uses AdButler as middleware infrastructure to connect 65 digital out-of-home screens to ...