It looks like a torture chamber for cardboard and bubble wrap. At a lab in suburban Chicago, UPS Inc. tests new packaging designs by dropping, shaking and smashing boxes with brutal-looking equipment.

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

Packaging is an ancient practice. Humans have been improvising containers for holding and transporting things for millennia, from baked clay vases to tanned leather satchels to sawed and nailed wooden ...

Great packaging is more than a box – it’s a brand’s first handshake with the customer. From dielines to storytelling, every choice shapes perception, protects the product, and can spark loyalty.

I love meeting startups that are making a tangible impact on the factory floor. While Shein applies a data-driven approach to improve efficiency for clothing manufacturing, Pacdora is doing something ...

McDonald’s packaging has a playful new look. Working with design firm Pearlfisher, the fast food giant has debuted a global overhaul of its burger wraps and fry boxes, which now feature whimsical ...

Some things can make us completely change the way we look at things we do. For example, last year, the coronavirus outbreak led to global behavior changes that caused every person on Earth to ...

ADDISON, Ill. — It looks like a torture chamber for cardboard and Bubble Wrap. At a lab in suburban Chicago, UPS tests new packaging designs by dropping, shaking and smashing boxes with brutal-looking ...