The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

Add Yahoo as a preferred source to see more of our stories on Google. A close up of someone smiling. At-home teeth whitening kits or toothpastes are great for getting a whiter smile at home without ...

(NEXSTAR) – Family Dollar is asking locations in 11 states to stop selling certain varieties of Colgate toothpaste that had been “stored outside of labeled temperature requirements,” according to a ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

The seemingly simple process of whitening your teeth is rarely ever easy. Brightening kits don’t always work, and they’re tedious beyond belief. Further, dental insurance doesn’t cover cosmetic ...

Add Yahoo as a preferred source to see more of our stories on Google. The store is recalling six products sold in several states. Family Dollar is a great place to go if you want to save a bit of ...