Google is adding a new Data Manager summary view, no-code Google tag upgrades and Meridian GeoX, a tool for measuring ...

Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited ...

Google is rolling out major changes to Google Ads and Analytics, centralizing data governance under Consent Mode and altering budget pacing for scheduled campaigns. From June 15, ad_storage will ...

Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously — to take actions and make decisions with minimal human intervention ...

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and ...

Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming ...

Opal44 announces a platform that converts GA4 data into plain English insights to help businesses better understand website ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing ...