Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The official Google Analytics changelog reads: “You can now add ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

Google has added custom dimensions to its Universal Analytics feature. Jeff Baum provides two examples on how to view secondary and custom dimensions data. He points to an example from Google -- User ...

It’s been a long time since I walked into a store and bought a one-size-fits-all sweater that didn’t really fit or a pair of shoes that pinched when I walked. With a growing demand for customization ...

If you manage large or complex accounts or have extensive campaign naming taxonomies, Google Ads custom dimensions might help simplify your reporting efforts and campaign naming systems. What are ...