Discover how behavioral economics examines psychological influences on economic decision-making, diverging from traditional ...

Behavioral economics studies how psychological tendencies influence economic decisions and outcomes. Concepts such as loss aversion and bounded rationality explain why people evaluate outcomes ...

We speak with the Nobel Prize-winning founder of behavioral economics about the new — and last — version of his classic book, Nudge. Sure, the book Nudge may have become a cultural phenomenon that ...

Forbes contributors publish independent expert analyses and insights. Elizabeth Bauer is an actuary who writes about retirement policy. A reverse nudge is threshold, cut-off or similar characteristic ...