As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.

Amazon’s advertising platform is undergoing major changes in 2026, with AI-driven targeting, new ad formats, and smarter attribution models reshaping campaign strategies. Updates include enhanced view ...

Amazon (NASDAQ: AMZN) has quietly built a digital advertising business that's now too big to ignore. In 2024, Amazon Ads generated more than $50 billion in revenue, making it one of the ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Jason and Travis Kelce at Amazon's 2025 upfront presentation to advertisers. Courtesy Amazon‘s advertising division has closed its upfront negotiations for 2025-26, reporting ad commitments above ...

The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...